Activision’s DLC proving to be a franchise-wide success.
As no doubt evidenced by their continued support, Activision this week announced that their downloadable content for the Call of Duty franchise has been quite successful, indeed. To date, the map packs alone have sold more than 20 million units combined. Of course, this isn’t the first time we’ve heard proof of their apparent popularity; the first map pack for World at War – which featured four maps, including a zombie-filled asylum – was downloaded more than 2 million times in less than two months. Most recently, July saw the release of the Resurgence Pack for Modern Warfare 2 on the Xbox 360, PlayStation 3, and PC. For more information on Call of Duty and the success of its DLC, be sure to check out the official press release below:
SANTA MONICA, Calif., Aug 02, 2010 /PRNewswire via COMTEX News Network/ -- Activision Blizzard, Inc. (Nasdaq: ATVI) today announced that during the quarter ended June 30, 2010, life-to-date map packs for the Call of Duty(R) franchise surpassed 20 million units. Call of Duty remains the #1 best-selling first-person action franchise in the U.S. and Europe, according to The NPD Group, Charttrack and GfK, and has consistently raised the bar for the video game industry with its innovative and engaging online multiplayer experiences and downloadable content offerings. The most recent map pack for the franchise, the Call of Duty(R): Modern Warfare(R) 2 Resurgence Pack, was released on June 3 for the Xbox LIVE(R) online entertainment network and on July 6 and 7 for the PlayStation(R)3 computer entertainment system and Windows(R) PC.
"The Call of Duty franchise is unique in the world of entertainment and delivers one of the best multiplayer experiences ever," said Robert Kotick, CEO of Activision Blizzard. "We are thrilled to deliver to fans exciting and engaging content that has the intensity they have come to expect from the franchise."
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